
Your Trusted Partner in Marketing and Medical
OUR SERVICE
We construct best practice for our clients through organizing consulting activities from market analysis to campaign proposal
OUR CUSTOMERS' STORY
ACADEMY PROGRAMS
Marketers often meet challenges in managing brands across product lifecycles.
BML offers diverse brand planning trainings tailored to your brand and portfolio. Begin your journey of becoming the expert marketing professional with seasoned marketing consultants at BML.
Integrated Brand Communication
Sales Forecast
Resource Optimization
Strategic MKT
ABOUT US
Since our establishment in 2017, we provide the customized marketing solution to our biopharma clients from market intelligence to brand campaign run.
Our mission is to help our clients be successful in their performance and to build a great firm that spearhead biopharma industry growth under fast changing circumstances.
Our vision is to be a trusted leader in changing the practice of marketing and adding value to the business management.

Chief Vision Officer
Minjung Chae
• Director of Public Relations (Korean Academy of Social & Managed Care Pharmacy)
• Head of Commercial (Novartis)
• Marketing Manager (Pfizer)
• MBA (Yonsei Business School)
• Ph. D Candidate in Pharmacy (SKKU)

Chief Operation Office
Brandon Jeon
• Market Development Professional / Consumer Healthcare Analyst
• APAC Director for content marketing (SABIC)
• Marketing Manager (Eastman)
• Material Scientist (Samsung Electronics)
• MBA (Helsinki Business School)
• Ph. D Candidate in MOT (SKKU)

Chief Strategy Officer
Hee-Yeon Kim
• Corporate Strategy Director / AstraZeneca
• Korea Lead, Inflammation & Immunology Business Unit / Pfizer
• Regional Marketing Director, APAC / Pfizer
• MBA / Korea University
• Life Science / Sogang University

Strategy Consulting Director
Jihee Jung
• Director Strategy Consulting
Marketing, Global, Strategy Professional
• Operation Lead (Pfizer)
• Marketing Manager (Pfizer)
• Marketing Communications (Pfizer)
• MBA (Korea University)
• Doctor in Management of Technology (Korea University)

Executive Advisor
Katherine (Kyung-Mee) Yang
• Ph.D. in Immunology in Diabetes, B.S. in College of Pharmacy, Seoul National University
• Expertise in R&D, clinical research, and new drug development (Pfizer, Eli-Lilly, BI, J&J)
• Executive leadership at Archigen Biotech (Samsung-AZ JV)
• Speciality in Global clinical project strategy & operation optimization including CRO mgt, health authority response etc.

Associate Director
JuHyun Baek
• Product manager& Senior MR (Pfizer)
• Consultant (JP Morgan)
• Product Manager (Leo pharma)
• Ross MBA (University of Michigan)
• Applied Bio-Chemistry (SNU)
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Medical Advisor
Sung-Woon Hong
• Project manager specializing in non-clinical/clinical development of new/bio medicines (Linked Bio)
• Clinical development experts at companies specializing in cell immuno-oncology drugs (GC Greencross Cell)
• Pharmaceutical Clinical & Non-clinical & Licensing Development Experts (Huons)






